Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.
But, it is not merely the dread of February 14, aka ‘singles awareness day’, that gets people signing up.
As online dating services become ever more popular – with 15% of all of the US grownups reportedly having utilized one – these websites are cleverly tapping into consumer need.
Although some bigger internet dating sites count on tv or PPC advertising, good old fashioned content marketing stays a powerful way to attract a clientele.
Here’s a glance at just an examples that are few. Continue reading “Five content advertising examples from online dating sites and apps”